SHE DESIGNED A LIFE SHE LOVED
CEO, Beauty maven, registered nurse, mother, and wife are all titles Monique Rodriguez wears on a daily basis. This powerhouse woman has pushed the limits when it comes to building a brand from the garage up with her husband and partner at her side through it all. Monique created the MIELLE brand in 2014 after years of nursing her own hair back to health from color and heat damage by using her very own, homemade concoctions created from trial and error in her kitchen. The brand came to life through her journey of restoring her hair and listening to the dedicated supporters she amassed through sharing her experience. Her supporter’s feedback was at the core of the brand’s beginnings in Monique and Melvin’s garage and is still key to this day. The brand has grown from one product to over 25 result-centric solutions that have now become a global sensation. Monique and the MIELLE brand have won countless awards and received numerous accolades for their commitment to quality hair care and beauty in only four years of existence.
When asked what was it like starting a brand in her garage, Monique said:
"Starting an entire brand in my garage with my husband was all about being fearless. I took a leap of faith by quitting my day job and giving the MIELLE brand 100%. We were inspired by the humble beginnings of brands like Apple, Google, Amazon and others because we knew that big things often start small."